Friday, August 8, 2008

FHM China : Journey of the Olympic Flame


The Chinese edition of FHM magazine is four years old this month, and to celebrate, they have published a 32 page special and outsize pullout poster, titled 'Olympic epic photo spread — the journey of the sacred flame'.

The magazine features four models engaged in combat and sport, with art direction that appears to be inspired by Zhang Yimou historical films.

One of the models is Dai Feifei (戴菲菲), who has a blog. She has posted several of the photos to her blog, and written a short post about the photo shoot, translated below:

"I was invited to participate in the FHM May issue cover feature which is being published now. Because it's the fourth anniversary of the launch of the magazine, they had really strict requirements for the quality of the content, especially the cover feature. 


We used three whole days to shoot it starting really early every morning and shooting until we were exhausted late at night. Of course such hard work and effort has resulted in this epic set photos with an Olympic theme: The journey of the sacred flame.

I hope everyone sees these photos and feels affected by their spirit of bravery and combat and their power, then all the work will have been worthwhile."
































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4 comments:

  1. wow..this is a bit scandalous, and not really clicking on the REAL aspects of the olympics??

    but i guess if china is having trouble promoting the world wide event in their country this will do the trick for the majority of the population!
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  2. It is olympic oriented as each photo is set up to represent one of the many sports in the games.

    Also, this shoot, is not intended as a propaganda tool. Its just celebrating the fact that the games are held in China :)

    Thanks for the comment Emily!
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  3. holy cow this is like the dream of all men its like amazons with an asian flair some spice with a little nice and to top it all off some bitchyness to add edge :)

    lizzie
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  4. haha, great observation Lizzie, yes i love the bitchyness ;)
    ReplyDelete